The Convergent VAR network consists of organizations whose existing product lines and sales strategies are compatible with Convergent’s focus on innovation. These are firms whose use of the value-added approach has required them to take a non-traditional path in the storm water industry. This path leads to:
- the experience,
- relationships and
- sales approach,
which make firms like these ideal candidates for Convergent.
Capitalizing on the power of collaborative effort within the VAR network brings the opportunity for:
- rapid response to changing markets,
- ongoing product refinement, and
- influence in regulatory refinement;
it also provides our VARs with immediate access to ‘lessons learned’ that aren’t available to those that go it alone.
Going it alone makes less sense every year, as a marginal economy and competitive pressures in traditional stormwater distribution drive more and more companies to sell out to larger players. Convergent VARs have the potential for relatively short-term market dominance and ultimately the value of being seen as a driving force for innovation in the storm water marketplace.
The firms which make up this network serve in exclusive territories, and incorporate both sales and service elements (directly or indirectly) in their operations. Sales and marketing efforts by Convergent VARs are typically aimed at Civil Engineers, Architects, Landscape Architects, Developers and Contractors. Local and State regulators are targeted as well, and substantial efforts are applied to utilizing existing local relationships to influence local market adoption, regulatory acceptance and widespread implementation of innovative technologies.
Like Low Impact Development, the Convergent VAR network is cumulatively more powerful and more cost-effective than traditional stormwater distribution.